You know the drill.

Long lines. Guests rushing past your table. Pouring sample after sample without a single meaningful conversation. Packing up at the end of the night wondering if anyone even remembers your brand.

You're basically a glorified bartender at a trade show.

We're not doing that.

The Southern Food & Whiskey Experience is the premier whiskey and food experience in the South, with each event featuring 10 local chefs/restaurants serving up creative and delicious small bites alongside whiskey samples from 40+ of our favorite whiskey brands.

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At The Southern Whiskey Society, our mission is to foster an intentional community through curated, immersive whiskey and food experiences that transport us to a place where hospitality is not just an action, but a way of life. 

We intentionally limit attendance to 500 guests.

Could we pack more people in? Absolutely. The Factory could hold twice that.

But we won't.

Because this isn't about volume. It's about the quality of every single interaction.

Our guests aren't rushing through a tasting – they're experiencing your story, your passion, your craft.

And they remember it.

That's the difference between transactional and transformational.

In 2026, participation priority goes to distilleries bringing one of these:

• Owner/Founder
• Master Distiller
• Master Blender

Here's why.

Guests don't just want to taste your whiskey. They want to meet the personality who created it. Who shaped the vision. Who lives and breathes the craft.

They want to shake hands with the person who decided on that specific char level, who fought for that particular aging process, who took the risk on that experimental mash bill.

That's what creates the moments people talk about for months afterward.

Featured Distiller – $600

26 spaces available

Your foundation. An 8'x6' space with table in The Tasting Room where you can tell your story and connect with guests who actually want to hear it.

What you get:

• 8'x6' space with standard table setup
• Prominent placement in The Tasting Room
• Marketing exposure across our platforms
• Access to 400 genuine whiskey enthusiasts

Featured Distiller + Chef/Whiskey Pairing – $850

10 spaces available

This is what we've become known for.

We partner you with a locally renowned chef to create a unique whiskey and food pairing experience in The Pairings Room. Your spirits meet exceptional culinary creativity in ways that showcase both.

What you get:

• Everything in Featured Distiller
• Partnership with acclaimed local chef
• Dedicated space in The Pairings Room
• Collaborative menu development
• Enhanced marketing spotlight
• Guests experiencing your whiskey in an entirely new context

Cornerstone Featured Distiller – $1,600

4 spaces available

Premium corner spot in The Tasting Room.

An 18'x6' custom space that gives you room to breathe, showcase your full lineup, tell your complete brand story, and create the kind of conversations that matter.

What you get:

• 18'x6' premium corner space
• Custom setup possibilities
• High-visibility location with natural traffic flow
• Enhanced guest engagement opportunities
• Featured marketing exposure

Brand Immersion Opportunity – $5,000

1 space available

The ultimate showcase.

We've created an 1,100+ square foot space on the main floor for one distiller to create a fully immersive brand experience. Walk guests through your story, your process, your vision in a 45'x25' custom environment that's entirely yours.

What you get:

• Exclusive 1,100+ sq ft space (45'x25')
• Main floor premium location
• Complete creative control of space design
• Maximum guest engagement opportunity
• Top-tier marketing partnership
• Brand integration across all event materials

Last year, distillers left with new friendships, deeper connections, and a renewed sense of why they do what they do.

Our guests left the same way.

Space is limited. Participation priority goes to those who commit early and bring the personalities who actually shaped their brands.

Complete the form below and let's talk about showcasing your brand in a way you've never experienced before.

• Now through February 28 – Expression of interest and scheduling calls
• March 15 – Final participation commitments due
• August 8 – Event day